Locals is a cozy cafe serving specialty coffee, assortment of tea and unique signature drinks, along with freshly made sandwiches, in the heart of Jeddah city, Saudi Arabia.

The cafe needed a brand to reflect its friendly home-like space. A place where locals gather and spend some quality time. The the old key was an inspiration for the logo, since it represents home, family, and the safe place for anyone.

Along with the identity, we designed the Locals menu, social media posts, paper cups, and much more..