Break (Apple Authorized Reseller)

Break, an Apple authorized reseller, located in Al Khobar, KSA. They wanted more awareness in the region and asked for a campaign in order to draw attention to their shop, their products, and services they provide.

The concept behind the ad was inspired by the hospitality that Break provides for their visitors – they actually serve their walk-in customers a free coffee. And this was the main focus of the ad, the main visual: A cup of coffee that looks like an Apple product.